STILL · IDENTITY HERO
The mark.
Final logo lockup on charcoal seamless. Master file.
The brief
Northline came to us with a fund thesis, a founder's note, and a SEBI registration. No logo, no language, no system — but a clear feeling for what the brand should evoke: considered, structured, principled, premium.
Over three weeks we built the brand from primitive to launch — identity, type system, founder campaign, investor deck, social architecture, client onboarding kit, and the application set. One team, no vendor handoffs, the brief held by the same hands from kickoff to ship.
The case film
Northline, in 48 seconds.
Brief to outcome in four acts — the brand emerging from nothing, ending on the system shipped. Made entirely in-house, sound included.
The work
Twelve outputs, one system.
SHORT LOOP · 6s
Palette reveal.
Swatches animating in, one by one.
SHORT LOOP · 10s
Type system.
Weight cycle: regular → bold → italic.
MEDIUM VIDEO · 20s
Brand book flythrough.
Slide-by-slide animated tour of the guidelines document.
STILL · STATIONERY
Stationery system.
Letter, card, envelope on textured stock.
STILL · CAMPAIGN HERO
Founder campaign.
"First principles" series — three executions.
STILL · SOCIAL GRID
Social architecture.
9-post launch grid for Instagram.
PRODUCT VIDEO · 36s
Client onboarding kit.
Premium welcome materials for new HNI clients.
SHORT LOOP · 8s
Logo construction.
From primitive grid to final mark.
STILL · DECK COVER
Investor deck.
36-slide pitch document — cover spread.
MEDIUM VIDEO · 24s
Applications in the wild.
Office signage, investor reports, client portal — montage.
STILL · LOGO LOCKUP
Master lockup.
Horizontal + stacked variants, on cream.
Six surfaces. One team.
Everything Northline shipped, built in-house.
01 / Identity
Identity.
Logo, mark, lockups, primary & secondary palettes.
02 / Type
Type system.
Display, body, monospace — across digital and print.
03 / Campaign
Campaign.
Launch keyvisuals, OOH, paid media creative.
04 / Deck
Deck.
36-slide pitch document, investor-grade.
05 / Social
Social.
Launch grid, post architecture, content templates.
06 / Applications
Applications.
Client kit, signage, investor reports, portal.
The principal's app
Five tabs, one mandate.
We don't ship “a screen.” We ship the full system a wealth manager serves the principal with — portfolio, strategy, tax, news, advisor. Each tab researched against real Indian wealth-management practice, drawn in code, and locked end-to-end in-house.
Walkthrough · 28s · Muted loop
Frame-by-frame · Each tab in detail
01 / Portfolio
Portfolio.
AUM, allocation, today's movers, top holdings with sparklines, Q2 letter chip.
02 / Strategy
Strategy.
Risk profile gauge, drift bands, rebalance trade preview, tax impact.
03 / Tax
Tax.
Capital gains by bucket, LTCG ₹1L gauge, harvesting, advance-tax timeline.
04 / News
News.
Holdings-aware feed, earnings calendar, sector views, quarterly house call.
05 / Advisor
Advisor.
Principal RM card, service team, meeting agenda, doc vault, family access.
How we worked
Four steps, same hands.
01
Brief.
Founder's note, single photograph, one feeling. We anchor on what the brand should evoke before we draw a line.
02
Discovery.
Sketches, references, mood boards. We narrow to one direction before we move pixels.
03
Make.
Identity, type, campaign, deck, packaging — all built in parallel by the same team. No vendor handoffs.
04
Ship.
Applications go live. Brand book, social architecture, packaging shipped to client and partners.
3 weeksKickoff to launch
1 teamNo vendor handoffs
7 surfacesIdentity to client kit, shipped
Brief Tuesday, live Friday. They moved like one team.
— Founder, Northline